Ever wonder what is this wave of Digital Marketing everywhere in the world? Then you have come to the right place. This article can be helpful for entrepreneurs, business owners, freelancers or anyone just curious about the market.
In this article, we are going to see the fundamentals of Marketing, Traditional Marketing vs Digital marketing, its impact on the business world, its integrated branches, Personal Branding and many more.
Stick with me, keep that bug alive, and by the end of this blog you’ll be clear about the digital marketing thing. Digital Marketing is one of the booming industries within the entire world and therefore the better part is anybody and everybody can roll in the hay.
With this blog, you’ve got started your digital marketing journey &, you’ll surely start earning some amount of money with digital marketing.
Let’s clear your head.
What is Marketing?
Marketing is all about sending the right message, to the right person, at the right time, its any action taken to attract potential customers towards the product and services you offers.
It starts with understanding your product, its target market, and ensuring customers the fit of your product in their life.
Marketing is a means to an end. The purpose of marketing is to build a brand.
Marketing is based on science, not on creativity.
~ Digital Deepak
Now let us consider two different type of marketing
Types of Marketing:
As marketing is present over years, we have different types of marketing.
Here we focus on 2 main types of marketing.
1. Traditional Marketing: This is a form of promotion that reaches an audience offline. As there was no internet in the ’80s and early 90s companies used traditional marketing.
Traditional marketing involves the promotion of products and services through channels like print, telemarketing, broadcast, flyers, TV, and direct mail
2. Digital Marketing: It consists of two words digital which means the internet or technology and marketing propose promoting.
Digital marketing is nothing but advertising/selling your product (physical or virtual), brand, service, or even people with the help of an online platform which includes Facebook, Instagram, blogs, etc to generate a good amount of ROI/Revenue out of it.
In other words, it’s nothing but marketing our products or services through social media and the internet.
Why choose digital marketing over traditional marketing?
| Traditional Marketing | Digital Marketing |
|---|---|
| Reach is limited to the area. | Reach is all over the globe. |
| Optimum for local people. | Optimum for global audience. |
| Expensive | Cost-Friendly |
| Target is not specific | Specific target |
| No guaranteed results | Guaranteed results |
I hope you are getting things clear
So earlier as I mentioned half of the world has shifted to online and millions of people are using data on social media platforms.
So why not use the Digital platform to advertise and market products.
The Integrated Digital Marketing Framework:
Now let us know what are the ways of Digital Marketing. The major types of Digital marketing are,
- Search Engine Optimization (SEO)- This is making the content ranking higher in search engines like Google.
- Social Media Marketing- This is making consumers aware through their social media stream.
- Content Marketing- This is creating high-quality and relevant content which can drag traffic easily.
- Email Marketing- Sending interesting and relevant emails in customers’ inbox thus they will really enjoy going through those.
- Paid Advertising- Advertising with paying to specific channels like social media thus leads can be generated easily.
- Affiliate Marketing- It is nothing but earning hefty commission just by referral in a particular manner.
Each and every process is related to each other, not one single process can bring success quickly but all of these integrated can lead to good sales in compounded manner. This is called Integrated Digital Marketing. In this digital era when each and every person is using digital gadgets, digital marketing has already become essential for any business whether it is established or a start-up.
A marketer is not a marketer if he does not know digital marketing now. If you want to learn digital marketing thus you can have hands-on success, you can refer to the Digital Deepak internship program which you will really enjoy.
Role of Digital Marketing:
In this era of the internet, Digital marketing is growing on a big scale.
Many companies are taking advantage of digital marketing and promoting their products through digital marketing.
As digital marketing is cheaper for many companies rather than offline promotion or traditional marketing.
But before proceeding, I’ll tell you who all can be a digital marketer, why to choose it as a career, etc.
Let’s clear your head.
Who all can be a digital marketer?
- Anyone with any educational background.
- Housewifes
- Students
- Job holders
- Business owners
- Anyone who wants to earn money
- Anyone with basic computer knowledge
Scope of digital marketing
Nearly about the world’s population is already online so, when there is a huge number of people, there is more marketing opportunity.
So why not you should take the advantage of that opportunity
- The number of job opportunity of digital marketing is increasing day by day, and also Digital marketing is one of the highest paying jobs.
- In the new era, everybody wants to grow there business online and for that thing people needs a digital marketer.
- Once you gain the right knowledge about digital marketing you can become a successful blogger, affiliate marketer, freelancer, social media expert, you can also open your digital marketing agency, so it’s not only limited to job point of view.
The scope of digital marketing is like the deep blue ocean once you have the right knowledge and you are passionate and committed to it.
The Secret Formula of Wealth:
So there is this very popular formula in the world of digital marketing known as ‘CATT Funnel Formula’.
C.A.T.T. — means Content, Attention, Trust & Transaction. When you have good quality contents which help in solving users’ problem, then you get more attention from users and they will allow us to build trust. This trust will convince you to make a transaction with me. When I sell something, you will pay attention to me because you trust me.
CATT Marketing funnel is the technique/approach we can use to achieve our goals.
It is the secret to boost and market in our niche by applying the CATT marketing funnel to create wealth.
Wealth= n^ CATT
Where ^ denotes power. Where your niche (n) will be successful and powerful with the CATT that you will apply
[N] — — stand for Niche. The category/expertise/interest you are going to offer to your audiences. Your achievements and wealth depend on the niche you choose. We choose a niche for a hungry market. These people have some problems and you are going to solve their problems with your product and services.
[C] — — stand for Content. Content is king. Create useful content, that attracts people to your blog posts, videos, podcasts, live webinars, and lead magnets to generate leads to your tribe.
[A] — –stand for Attention. It means driving attention (traffic) to your content using SEO, social media, Paid Ads, and Referrals.
[T] — –stand for Trust. Building trust with your audiences with tripwires, marketing automation, and retargeting. One of the methods of building trust is deep marketing where you send out communication that is much personalized based on who your target audience is so that every person feels like you are communicating with them directly to the point.
[T] — –stand for Transaction. It means converting your leads into customers with natural sales methods.
CATT funnel is how your audience will go through with you in the entire journey. Good practice of CATT funnel can help your brand get established in the market.
How to select a Niche?
For selecting a Niche you must have a center point which is an addition of your talent, your passion and the market size or requirement.
Any subtraction of the component (Talent/Market/Passion) will not end up creating your niche. So, its important before determining your niche to study and analyze all the components properly.
Personal Branding:
Personal branding is a process and continuous conscious efforts to prepare a good and reliable image to influence public perception of yourself by placing ownself as an authority in the industry, it elevates credibility, creates a separate identity from the competition.
It is just how to promote yourself. Showing your own skills and making yourself reliable and building trust upon you among the consumers is the ultimate goal.
Using your own personal branding to differentiate yourself from other people ultimately advance your career, increase the circle of influence, and have a larger impact on digital marketing.
Brand and Logos do not actually speak it is the digital marketer who speaks and people will hear people which is normal. Personal branding is very personal and deep thus a digital marketer becomes an influencer or the brand ambassador in the companies they run.
Like Digital Dipak is a large brand in the digital marketing space than his company Learn Today.
Similarly, Elon Musk is a bigger brand than his company space x.
Why Personal branding is important?
The best known will always beats the best. So, that’s why you have to be best known if you want to build your personal brand. You have to market yourself in order to build your personal brand. People want to hear from people not from brands.
For Ex. Elon Musk is a brand itself and it has better following on social media than Tesla and SpaceX.
A personal brand becomes an Influencer and a Brand ambassador for the company that they run.
- Downside of personal branding: Personal brand cannot be invested in & be sold.
- Upside of personal branding: a personal brand can give rise to many brands from his/hers influence.
The Evolution of a Personal Brand: MassTrust Blueprint
Simple step to establish your personal brand:
Learn:- very first step is to learn and master a skill which you can show to the world. In order to master a skill you have to learn the skill, understand the concept, remember the facts and practice procedure.
Work:- Now you have to put your new found skill to work. Implement the skill and prove it in the real world.
Content:- Now after gaining some experience you can create content around your blog. This will attract audience and make you popular. your content can be anything like blog, vlog etc.
Consult:- Now you have experience and identity of that, so you can consider consulting in other business instead of working for them.
Mentor:- Teach other and mentor them to become like you This will also help you scale.
Conclusion:
This was a small journey where we have seen what is marketing, dominance of new age marketing(Digital Marketing) over traditional marketing, CATT funnel formula of wealth, Maximizing your marketing efforts through all branches of digital marketing and importance of personal branding.
Trust me, it’s not rocket science.
As I earlier told anyone can do it even a 10th class kid can easily learn digital marketing, the only thing I expect from you is to have the dedication to learning and be consistent.
However if you want to dive deep into the world of Digital Marketing you can join the Learn Today Academy by Digital Deepak. I am also a learning intern there and this entire article was a part of my assignment.
“Digital is at the core of everything in marketing today—it has gone from ‘one of the things marketing does’ to ‘the thing that marketing does.’”
But to start your journey you should have a website :
Check out this blog article: What is a website?
See you soon, thank you 😉
